Social Media Content Manager, TRANSPORT FOR LONDON (TFL)
ABOUT THE ROLE
Transport for London is hiring a Social Media Content Manager to join its Digital Communications team on a 12-month fixed term contract.
This is a strategic and hands-on role leading the planning, creation and delivery of high-quality organic content across TfL’s social media channels and blogs. You will shape what gets published, when it goes live, and how it supports wider communication and customer engagement goals. You’ll oversee content from concept through to publication, manage daily community conversations, and ensure TfL’s digital voice remains clear, trusted and consistent across London and beyond.
What You’ll Do
Plan, create and publish organic social media content aligned to TfL’s wider strategy
Lead day-to-day community management across channels, responding to comments and driving engagement
Identify and curate user-generated content to strengthen brand storytelling
Oversee campaign delivery, recommending strategic approaches that meet business objectives
Advise internal teams on tone of voice, format and platform best practice
Manage daily sign-off and approvals for social content
Act as the in-house social media expert, helping raise digital capability across the organisation
Monitor social media trends, tools and platform updates to keep content fresh and effective
Build relationships across departments to source compelling, accurate content
Ensure all content aligns with TfL brand guidelines, editorial standards and accessibility requirements
Evaluate campaign performance and provide clear reporting and insights
Who This Is For
Experienced social media professionals who have worked in large, complex organisations
Strong copywriters and editors with excellent attention to detail
Confident stakeholder managers who can influence and negotiate diplomatically
Strategic thinkers who can translate complex information into clear public messaging
Individuals who thrive in fast-paced environments and consistently deliver high-quality work
People with deep knowledge of platforms including Instagram, TikTok, Facebook, X, YouTube and LinkedIn
Bonus If You Have
Experience managing social communities for major public-facing brands
Strong understanding of how organic and paid campaigns complement each other
Knowledge of SEO, reporting tools and performance measurement
Awareness of accessibility standards such as WCAG
Experience working in politically sensitive or highly regulated environments
Why This Role Matters
TfL plays a central role in Londoners’ daily lives. Clear, engaging and accurate digital communication builds public trust, improves customer experience and ensures critical information reaches millions of people quickly and effectively.
Benefits
Final salary pension scheme
Free travel on the TfL network
75% reimbursement on eligible National Rail travel
30 days annual leave plus bank holidays
Hybrid working model
Optional discounted private healthcare
Cycle to work scheme
Retail, leisure and travel discounts
Discounted Eurostar travel
