Creative Strategist, GRAYLING
About the Role
Grayling UK is hiring a Creative Strategist to join IGNITE, the agency’s creative engine.
This role sits at the intersection of strategy, creativity and communications. You’ll work across Consumer, Corporate, Public Affairs and Health teams, helping shape bold, audience-first campaigns for UK and global clients.
You’ll lead strategic thinking on major briefs and pitches, turning insight, data and cultural understanding into creative platforms that move audiences and deliver impact.
What You’ll Do
Lead strategy across major client briefs and pitches
Reframe briefs and shape clear, compelling strategic narratives
Work closely with the creative, client and delivery teams to develop integrated campaigns
Act as a strategic voice within IGNITE, raising the standard of thinking across the agency
Support senior leadership in positioning Grayling as a strategic and creative consultancy
Turn data and research into clear, actionable insights
Develop audience-first ideas across paid, owned and earned channels
Share best-in-class tools, thinking and inspiration across the business
Lead strategic training to build confidence and capability across teams
Who This Is For
Strategists with experience across agency, communications, PR or integrated campaigns
Sharp thinkers who can turn complexity into clear, creative direction
Strong presenters who can bring clients and teams with them
People are comfortable working across different sectors, audiences and disciplines
Candidates with experience in the UK and global campaign environments
Individuals who combine creative instinct with commercial understanding
Bonus If You Have
Experience working across consumer, corporate, public affairs or health campaigns
Experience shaping C-suite-level opportunities or new business pitches
Strong understanding of multi-market strategy and local nuance
Why This Role Matters
IGNITE is where strategy, creativity and innovation come together at Grayling. This role helps shape campaigns that influence culture, shift conversations and drive meaningful impact for clients across the UK and beyond.
Benefits
Hybrid working
Work from anywhere policy
Flexi time and 4 pm Friday finishes
25 days holiday, increasing up to 30 days
Birthday leave and gifted time off over Christmas
Monthly benefits allowance
Enhanced family-friendly policies
Calm app subscription
Personal development and training opportunities
Referral bonuses
Season ticket loan and railcard reimbursement
Cycle to work scheme
Employee Assistance Programme
Life assurance
