About the Role
Selfridges is looking for a Copywriter to join its Creative team, helping shape the brand's voice across its stores and customer communications.
Reporting to the Senior Editor, you'll create compelling, original copy that brings the Selfridges brand to life across store signage, digital platforms, social media, CRM and product packaging.
This is an opportunity for a creative storyteller with experience writing for luxury audiences to develop impactful brand messaging across one of the UK's most recognised luxury retailers.
What You'll Do
Develop creative copy concepts for customer communications and brand campaigns.
Write, edit and proofread copy for store signage, digital platforms, social media, CRM and packaging.
Translate creative briefs into engaging, customer-focused messaging.
Adapt copy and tone of voice across different channels and formats.
Contribute original ideas to brand campaigns, editorial projects and creative content.
Maintain a consistent Selfridges tone of voice across customer-facing communications.
Collaborate with the Creative, Brand Content and Editorial teams.
Manage multiple projects and deadlines while maintaining high editorial standards.
Who This Is For
Copywriters with experience creating content for luxury audiences.
Strong writers with excellent editing, proofreading and communication skills.
Creative thinkers with a strong understanding of brand storytelling.
Individuals with a refined visual and editorial sensibility.
Organised professionals who can manage competing priorities and deadlines.
Confident communicators who can present creative ideas clearly.
Collaborative team players who are proactive and comfortable taking initiative.
Candidates who understand how to adapt tone of voice across different platforms.
Bonus If You Have
Previous experience working in luxury retail.
An editorial or publishing background.
Experience writing store signage or retail campaign copy.
Experience developing CRM, digital or social media content.
An interest in luxury fashion, retail and contemporary culture.
Why This Role Matters
Selfridges is known for bringing creativity, innovation and storytelling into the luxury retail experience.
As Copywriter, you'll help shape how customers engage with the brand, from the words they encounter in-store to the messages they receive across digital channels.
You'll play a role in maintaining Selfridges' distinctive voice while developing creative communications that strengthen the relationship between the brand and its customers.
About Selfridges
Selfridges is one of the UK's most recognised luxury department stores, bringing together fashion, beauty, lifestyle and cultural experiences.
Known for its creative approach to retail, the brand combines innovative campaigns, distinctive storytelling and immersive shopping experiences.
How to Apply
Interested in joining Selfridges' Creative team?
