JUNIOR MARKETING EXECUTIVE

Key responsibilities

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

  • overseeing and developing marketing campaigns

  • conducting research and analysing data to identify and define audiences

  • devising and presenting ideas and strategies

  • promotional activities

  • compiling and distributing financial and statistical information

  • writing and proofreading creative copy

  • maintaining websites and looking at data analytics

  • organising events and product exhibitions

  • updating databases and using a customer relationship management (CRM) system

  • coordinating internal marketing and an organisation’s culture

  • monitoring performance

  • managing campaigns on social media.

Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. Graduates are likely to join a small- and medium-sized enterprise (SME) as an executive. At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators. The majority of marketing-specific graduate schemes will also hire graduates into an executive role

Digital and online marketing

The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial

Mercedes Benson